Digital Signage Technology is an amalgamation of hardware and software that together comprises a digital media solution. Using this medium, information can be transferred instantly to customers anywhere across the planet. All that is required is a form of software with which material can be updated either manually, through a scheduling system, or by connecting in with an external feed together with hardware in the kind of display devices. These devices can be Video Walls, LCD or Plasma screens, Multimedia Kiosks and Projectors. In addition to this, one also needs a comprehensive understanding of the bandwidth and network availability in order for effective deployment of the solution.
Also known as Dynamic digital signage software, this alternative includes an integral benefit that offers an increased return on investment. Despite the fact that the initial investment in this technology is greater when compared with the inactive print medium, the costs to upgrade the content relayed are relatively less. An individual can update the content based on customer locations, preferences or present and upcoming trends. Influencing consumer behaviour, increasing sales and generating revenue, lower manufacturing costs, offering flexibility to update content in real time, improving the customer experience and creating brand awareness are merely some benefits which a merchant can enjoy by embracing this from home form of advertisements.
This digital signage software supports all standard file formats like Flash files, Video, HTML, QuickTime, Microsoft Office, and JPG. The content that is relayed can be in the form of video, sound, animation or text that is simple and the delivery is completed using regular TCP/IP. Although some options are stand alone and can be plugged into existing television sets and played, others permit the users to create customized content that includes audio and video through a computer application. A combination of Hardware and software, the best solution is one which has the ability to accommodate growth no matter how varied or complex the future requirements may be. It should function on the network without affecting normal operations. Simple to install, digital signage solutions isn’t only used as a medium of advertising but also as a way of passing information.
